Petal Rebel

Brand identity and design system for Landscaping Company, Petal Rebel. They wanted an identity mark and visual language that stayed away from the typical greens and blues color palette that a majority of competitors had and wanted to break free from the common tree/leaf/sun visuals.

Brand Nouns:

Eclectic. Passionate. Experienced. Creative. Flexible.
Adaptive. Versatile. Honest. Fun.

Brand Elements:

Petal(s) (Selective, Best, Flexible, Passionate)
Lightning Bolt (Authority / Experienced, Badass, Creative, Versatile)

Final brand mark and color palette

Secondary marks, badges, and patterns

Sample applications

Exploration and unused marks

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