Crux Distillery originally approached looking for a label design update for their flagship product, Southern Cross Bourbon. It quickly became clear during discovery/exploration that what would benefit them the most would be an entire brand identity package, including a strong parent brand and a labeling system for their multiple product lines of high-end bourbons.
Final Parent Brandmark & Color Palette
Label System
Product Lines
Sample Collateral
Exploration & Unused Marks
