Define the foundation. Then design.
Works for new & established brands
Modular, opt-out anytime
No prior brand knowledge required
Why Brand Discovery Comes First
Most brands don’t struggle because of bad design.
They struggle because the foundation was never clearly defined.
They struggle because the foundation was never clearly defined.
Misalignment creeps in. Messaging drifts. Teams pull in different directions.
A rebrand might look better, but it doesn’t work better.
A rebrand might look better, but it doesn’t work better.
That’s not a design problem.
That’s a discovery problem.
That’s a discovery problem.
The MNDH Brand Discovery Framework is the proprietary system I use to bring clarity, alignment, and intention to brands before anything visual is created.
What You Get
• Clarity around your brand’s character, values, and intent
• Alignment across leadership, teams, and stakeholders
• A shared language for making decisions
• Stronger positioning in a crowded market
• A foundation that makes identity, messaging, and growth easier and more consistent
And for clients who move through all four phases, that foundation culminates in a robust, intentional visual brand identity; one that’s grounded in strategy, not trends, and built to hold up over time.
“We’ve felt this for years…we just never had the words for it.”
One hour 1-on-1 session
$150
$150
This session begins with a concise, practical overview of brand anatomy: how personality, equity, positioning, and identity work together as a system.
From there, we move directly into Brand Personality work: defining the human character of the brand and how it behaves, communicates, and shows up.
You bring:
• Every noun, phrase, descriptor, or instinct you have about your company, idea, or direction
• Any tension, uncertainty, or lack of clarity you’re currently experiencing
• An openness to examine what’s true, not just what sounds good
You get:
• A clearly defined human character for your brand
• Language that articulates who you are and who you are not
• Alignment around how your brand behaves, communicates, and makes decisions
• Early signals of where tension or contradiction exists
• A strategic foundation that informs equity, positioning, and identity work
By the end of Phase 1, your brand stops feeling abstract. It becomes specific, grounded, and usable.
One hour 1-on-1 session
$150
$150
This session focuses on understanding brand equity: whether it already exists or is still being defined.
For established brands, we assess current equity by examining:
• Existing brand signals and perception
• Trust, recognition, and credibility
• Strategic assets worth protecting or strengthening
For new or early-stage brands, we focus on aspirational brand equity; using the Brand Personality work from Phase 1 to define:
• What the brand is intentionally building toward
• The kind of trust and recognition it aims to earn
• Which signals should be established early and which can wait
By the end of Phase 2, you know what to strengthen, what to protect, and what not to spend energy on.
One hour 1-on-1 session
$150
$150
This session brings focus and direction to everything uncovered so far.
For established brands, we clarify and refine:
• Who the brand is currently serving
• The problem it is already known for solving
• Where positioning may be diluted, misaligned, or under-leveraged
For new or early-stage brands, we define:
• Who the brand is intentionally built for
• The core problem it exists to solve
• How it can meaningfully differentiate from the start
By the end of Phase 3, your brand has a focused, defensible position: clear about who it serves, the problem it solves, and how it meaningfully differentiates.
Project scope dependent
Brand Identity work is scoped only after discovery is complete.
If you choose to move forward with identity work, $250 of your discovery investment from Phases 1–3 is credited toward Phase 4.
This ensures discovery directly supports and reduces the cost of execution. Scope, timeline, and pricing are defined collaboratively based on need.
By the end of Phase 4, your brand has a robust visual identity system: grounded in strategy, aligned with personality and positioning, and built to scale over time.
Ready to Begin?
If you’re curious but not ready to commit to a full project, Phase 1 is a clean, low-risk place to start.