As Art Director at nCino, I led in-house creative for global SaaS marketing; partnered with CEO and VPs to align brand with GTM and product priorities.
Led large-scale creative initiatives across Marketing Ops, Product Marketing, Demand Gen, Sales, Events, and Employer Brand, delivering high-visibility campaigns, executive presentations, and CEO-level design.
Managed a $500K+ annual design budget, optimizing vendor spend, production workflows, and agency partnerships—resulting in 15–20% cost savings year over year while improving quality and turnaround speed.
Mentored and developed a 6–8 person Creative Team, establishing SLAs, creative workflows, and onboarding standards that improved delivery times, raised design quality, and fostered a collaborative, high-performing culture.
Built and formalized nCino’s global brand guidelines, including sub-brand systems, color standards, typography, and environmental design—creating a unified, scalable identity used across all regions and business lines.
Implemented and championed DAM adoption (Bynder), organizing thousands of assets and establishing governance protocols—reducing asset retrieval time by 40%+ and improving brand accuracy across cross-functional teams.
Led creative for nSight, nCino’s flagship global conference, shaping the annual identity, stage design, signage system, and supporting campaigns—contributing to record attendance, strong customer sentiment, and increased brand recognition.
Maintained 95%+ SLA adherence for all high-visibility creative requests, balancing day-to-day marketing needs with long-term brand initiatives and executive deliverables.
Contributed to nCino’s award-winning reputation, supporting brand presence during years when the company earned multiple workplace culture, innovation, and industry accolades (2019–2025), reinforcing its standing as a global fintech leader.
Core nCino brandmark: logo, variations, color palette & proportions, and supporting assets*
*Full Brand Book PDF available upon request
Evolution of the core nCino brandmark, as a part of the initiative to formalize Brand Personality, Brand Positioning, and Brand Identity
One Brand to Rule them All. nCino sub-brand logomarks
nSight 2025: Design System and Environmental Branding
