Deeply Rooted Interiors

Brand identity and design system for Interior Design Agency, Deeply Rooted Interiors. They wanted an identity mark that wasn't too fully focused on the fact that they are located on the coast, in Wilmington, NC. They also wanted to stay away from the, then trending, blue hue color palettes that a lot of other agencies were employing. 

2022
Brand Personality, Positioning, Identity | Brand Identity Development, Strategic Creative Development, Design Direction
The brandmark / identity needed to be timeless and have enough shelf presence to stand out in a saturated market. It also needed to feel as though it had been around long enough to have a solid reputation. 
Final Design System
Business Cards
Discovery, Exploration, and Unused Marks

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