Final Design System
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Discovery, Exploration, and Unused Marks
Taco Baby
Brand identity and design system for Taco Restaurant, Taco Baby. They wanted an identity mark that celebrated girl power and bad ass bitches. It needed to be fun and edgy but still approachable and have a shelf presence that stood out from other taco joints.
2022
Brand Personality, Positioning, Identity | Brand Identity Development, Strategic Creative Development, Design Direction
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