La Puerta Negra
Branding exploration for a farm-to-table, local, eccelctic Central American restaurant with a speakeasy vibe. The challenge was to come up with a bright, fun color palette and throw a hat tip to the blind animal logos of the 1920s speakeasies, without conveying a "tex-mex" sort of vibe. Many rounds of the bull head, wordmark lockup were had until we landed on this more lithographic approach…utilizing the color palette for additional collateral.